Restaurant Marketing Secrets with Christos Orphanides

In this power-packed episode of the SoftwareCy Podcast, we sit down with Christos Orphanides, a leading expert in restaurant marketing in Greece and Cyprus. 🇬🇷🇨🇾

Christos shares his incredible journey, from dropping out of university and selling books door-to-door to building one of the top marketing agencies in the region.

Join us as we uncover the secrets to successful restaurant marketing, including:

• Why most restaurants fail at marketing
• The immense power of niching down
• Proven strategies to attract and retain customers
• How to leverage social media for maximum impact
• The mindset and values needed to scale your business

Christos provides actionable tips and real-world insights that any business owner in the food and beverage industry can use to boost their revenue and customer base.

Whether you're a restaurant owner, marketer, or entrepreneur, this episode is packed with valuable information you won't want to miss!

 

Chapters:
00:00 - Intro
01:47 - Christos's Story
03:45 - Why Online Marketing?
06:51 - Early Ventures
12:11 - Niching Down
17:11 - Why Restaurants?
20:07 - Marketing vs. Operations
22:34 - Ideal Client
27:44 - 3 Ways to Grow Revenue
32:36 - Video Strategy
40:33 - Paid Ads
45:56 - Don't Be Cheap
47:57 - Team Structure
50:18 - Business Values
54:05 - Daily Schedule
56:57 - Staying Updated
58:40 - Software

Resources & Links:

🌐 SoftwareCy: https://softwarecy.com
📌 Software.io LinkedIn AI Software: https://softwarecy.io
📌 CopeMember: https://copemember.com

🔗 Follow Us:

📸 Instagram: https://www.instagram.com/software_cy/

📘 Facebook: https://www.facebook.com/softwarecy/

🎵 TikTok: https://www.tiktok.com/@softwarecy

Restaurant Marketing Gr Instagram: https://www.instagram.com/restaurantmarketing.gr

Christos Orphanides Instagram: https://www.instagram.com/christos_orphanides 

Christos Orphanides Facebook: https://www.facebook.com/ChristosOrfanides

Christos Orphanides Websites: https://restaurantmarketing.gr and https://mangomedia.gr